Digital downloads more popular than boxed sales in US

American analysts NPD have released a report showing that digital sales for PC games have outstripped retail for the first half of 2010.

As reported by MCV , Steam holds the lion's share of digital downloads, with Direct2Drive, EA.com, WorldofWarcraft.com and Blizzard.com pulling up the rear. According to NPD there were three million more digital downloads than boxed copies sold in the first half of the year, with 8.2 million PC games being sold in shops. Digital downloads seem to be cheaper, too, with boxed copies still accounting for 57% of total revenue.

I dimly remember a time, long ago, when I used to buy games in shops. There were other people there, and loud music, and rows and rows of games, and I could never find what I wanted. A part of me slightly misses those big old boxes with their hefty, impenetrable manuals. But what about you? Do you buy your games at retail, or online? Let us know in the comments.

Tom Senior

Part of the UK team, Tom was with PC Gamer at the very beginning of the website's launch—first as a news writer, and then as online editor until his departure in 2020. His specialties are strategy games, action RPGs, hack ‘n slash games, digital card games… basically anything that he can fit on a hard drive. His final boss form is Deckard Cain.